I was speaking with a friend yesterday about a company that he was working with. He was telling me that he couldn't get them to move forward on a new online marketing initiative because he couldn't provide examples of leaders in their industry that were using that search marketing strategy.
How can businesses expect to lead in their industry if they won't try anything that their competition isn't already doing? What would your boss think if he/she knew that you didn't have the guts to try something that the leaders in your industry aren't already doing? Are they paying you to follow the crowd?
With rapidly changing technology, online marketing strategies are evolving every day. Change is opportunity; if you want to be a leader, take advantage of it.
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