Blogging to Win Customers

How are blogging goals and life goals related?

How do some business decision makers make the same mistake that they make in their personal lives?

How do I keep this happen to my business/in my life?

Many people, myself included, tend to get lost in the weeds. I believe this can be avoided by simply taking a moment to ask the question: "Why?"

    - Why am I fuming with anger when someone cuts me off?
    - Why am I arguing with my wife about where we should eat tonight?
    - Why do I need to have a better yard than my neighbor?

The answer: It doesn't matter. There are much more important things in life, and I would be wise to start focusing on them instead of being so petty.

The same is true for a company's corporate blogging program.

    - How many RSS subscribers does my blog have?
    - How many blog comments do I have?
    - Is my blogging software updated with the latest plug-in?

Again, It doesn't matter.  What's the goal of your business? To increase the bottom line. So the real question is: How is my blog growing my business? If it isn't, it should be.

We could all benefit from staying out of the weeds by frequently asking "Why?"

Comments for How Blogging Goals Relate to Life Goals

Sunday, June 7, 2009 by Building Software :: Soo soo right it just doesnt matter - I think you hit the nail right on the head. I just got back from Thailand and I have such a different attitude about what is important and what is not.