Here is a great blogging tip. The most important writing you will do on any page is the page title. The major search engines figure the page title to be (duh!) a major indication of what that page is about.
The key is to match the title to EXACTLY the keyword phrase that you are trying to win. You also want to make sure to put the keyword phrase as close to the front of the title as you can, but don’t stuff the title with keyword phrases that make it look unnatural.
The benefit of having lots of Corporate Blogs vs. Traditional web pages comes down to a lot of things…but titles are one of the most significant. It’s conceivable that organizations that blog should have a blog for every keyword phrase that they buy in their Pay Per Click (PPC) program. If it’s worth paying to show up on the Search Engines, it absolutely worth investing in a blogging strategy that helps you win the organic search. A common statistic I’ve heard says that between 75% and 90% of all clicks on a Google page happens on the Organic Search Results….sounds like it’s worth the effort to me. Of course that's why it's important that organizations have really Easy-to-use blogging software :-)
