What does Guy Kawasaki have to do with blogging? Two things --- first, he is a prolific blogger (more on that to come); second, he is the keynote speaker and one of the judges in the upcoming Venture Idol (hosted by IEDC and TechPoint). Compendium Blogware has already made the first cut of this competition and Compendium's CEO, Chris Baggott, will be pitching Compendium's business blogging solution on Thursday to a panel of distinguished judges. Definitely an event that anyone in Indianapolis should attend! Oh...and don't forget to vote for Compendium Blogware.

So back to the first point, Guy Kawasaki has a great following on his blog (consistently within the Technorati Top 20 most Popular Blogs) and has built a loyal online and offline following through his blog. Back in 2006 he provided some great tips to get your blog going in a post titled "The 120 Day Wonder: How to Evangelize a Blog." Here are some highlights of the post applicable to anyone that is blogging for business:

  • Have something worth saying (it's all about great, relevant content).
  • The idea of 'scoop stuff' --- be the first in the industry or blogosphere to be talking about an article or obscure fact...people will notice and link to you.
  • Acknowledge and respond to commenters.
  • Be Bold.

Looking forward to hearing Guy speak on Thursday and see Compendium compete against other great Indianapolis start-up companies.