He goes on to list several examples of businesses and individuals who put this principle into practice and succeed by doing so. It's no surprise that his longest bullet point deals with bloggers who use their sites to educate and advise, not just self-promote.
If you are thinking about starting a business blog, SEO might be an attractive selling point. But one of the best blogging benefits you will reap, if you write the right kind of content, is an improved relationship with your customers. Quoting Green's closing remarks in the post:
People like and like to do business with those they trust and those who have integrity. Sharing ourselves and what we know is the best way to build a trusting relationship, and it doesn't hurt profits.How well can you share?


