Marketing has been around since the beginning of time when cave man sold the wheel for the very first time. We have evolved over the years as marketers eventually using direct mailings to the masses. This marketing technique has lost credibility over the years and the response rate on average is only about 1%-5% open rate according to directmag.com. The problem for marketers is that people’s physical mailboxes are becoming cluttered with junk mail so people are no longer as receptive. It is also much more labor intensive for the recipient of the mail to follow through with the call to action because it requires them to take an extra step.
The evolution continued and the world of direct mail morphed into the world of email marketing. In the beginning you never knew what type of inappropriate junk email (SPAM) would reach your inbox. The industry has done a great job of policing themselves ensuring that companies are CAN-SPAM compliant. This has allowed mass emailing to be received as somewhat credible. However people’s email inboxes are started to become crowded and one of the largest hurdles to email marketing is that email delivery is dependent upon knowing the recipient’s email address.
So how can you reach out to a far greater amount of prospective customers? Let those prospects find you through natural search. Blogging with Compendium allows you to focus on desired keywords, bringing the most relevant searchers to your blog. Since these searchers are looking for your specific information, they are more likely to interact with your company.
