So this post is really about a weird thing that happened over the holidays --- on Christmas day I received several text messages...all with approximately the same mass message of "Merry Christmas."  May be this proves that my friends are too lazy to send Christmas cards or pick up the phone; but I think it is a pretty amazing thing to think about.  Text messaging (at least in the US) was "new" and somewhat cutting edge only 5 years ago --- and now it is becoming so mainstream that my Grandma text messages me regularly (the same lady who didn't have Internet at home until a couple of years ago). 

Why is this so amazing to me?  Well...one of the biggest hurdles that marketers have with investing in a corporate blogging strategy is the fact that it is "too new" or "might not work."  This idea is ridiculous when it comes to technology --- Internet marketing is generally cheaper and more testable than traditional marketing techniques.  So while not every new technology takes off and becomes 'mainstream' such as text messaging has in the last 5 years --- it is worth it to be out there and trying some easy-to-use blogging software.  Remember, people thought the Internet was a fad too...so don't dismiss a blogging strategy focused on your company's goals as a 'fad' before doing your homework...