Clients who are using email and newsletters are seeing great results, but still losing out on so many potential clients. Sending out mass emails with links to your website or newsletter can be good, but there is still so much more you can do.
Blogs are the new way to reach your customers. Employees and share their thoughts, opinions, and perspective in a way like never before. Blogs can also allow your clients to take action. On our templates we require that each company has at least one call to action. This can be a coupon, link to their newsletter, and even a link pointing to a product catalog. We have found that this works better than traditional email for a number of reasons.
First, blogs tend to not be quite as SPAM filled as email. Blogs also have the call to action right on the page, where as an email might require the customer to click 3 or 4 times before getting a place where they can place an order, request a demo, etc. Lastly, blogs give the customer a better feel of who they are talking to. They can even see a picture of the blogger and feel that they can relate on a more personal level.
We tell our clients that they best thing they can do is put both into practice. By using your email to lead customers to your blog, they can eventually take action on the blog and or website. In return, this means a high return on investment for you.
