When I talk to individuals about Compendium, I always stress "blogging for a purpose."
I do see the confusion in their face before they ask me, "So, what exactly does that mean?"
What do you as a company want out of a blog? What are your blogging
goals? Most companies crave the SEO benefit. Crawling up the search
engine ladder with the amount of content they put into their blog, but
is it effective across the board?
How can we begin to blog for this purpose?
Without an
effective blogging platform, everyone's content becomes unfocused
and unorganized. As I mentioned before, search engines look for
recent, frequently updated and fresh content. People in your
organization have great ideas and thoughts they want to share, so why
not utilize that information to your advantage and begin moving ahead
of your competition?
