When I talk to individuals about Compendium, I always stress "blogging for a purpose."
I do see the confusion in their face before they ask me, "So, what exactly does that mean?"
What do you as a company want out of a blog? What are your blogging goals? Most companies crave the SEO benefit. Crawling up the search engine ladder with the amount of content they put into their blog, but is it effective across the board?
How can we begin to blog for this purpose?
Without an effective blogging platform, everyone's content becomes unfocused and unorganized. As I mentioned before, search engines look for recent, frequently updated and fresh content. People in your organization have great ideas and thoughts they want to share, so why not utilize that information to your advantage and begin moving ahead of your competition?
I do see the confusion in their face before they ask me, "So, what exactly does that mean?"
What do you as a company want out of a blog? What are your blogging goals? Most companies crave the SEO benefit. Crawling up the search engine ladder with the amount of content they put into their blog, but is it effective across the board?
How can we begin to blog for this purpose?
Without an effective blogging platform, everyone's content becomes unfocused and unorganized. As I mentioned before, search engines look for recent, frequently updated and fresh content. People in your organization have great ideas and thoughts they want to share, so why not utilize that information to your advantage and begin moving ahead of your competition?
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