Being relatively new to this phenom taking over the web, I’ve learned a few things: Blogging can help you become more popular on Google, (go ahead, you know you want to Google yourself), getting your point across to your audience does not take a full 3 pages and blogging really isn’t that hard.
In my last post I discussed how to start blogging….. easy, write about anything, target your audience and give them a good read! Great! Now how often do you post and how long should posts be?
Spending at least 15 minutes in front of your computer can be the most beneficial thing for your company. That’s right 15 minutes is all it takes…. ok, now I sound like an infomercial, but it’s true. Avid blog readers look for main points that get right to the heart of the subject you’re pushing. There is no need to spend an hour or two deliberating over irrelevant information and cranking out page after page of information your reader will just skip over. Get to the point and call it a day!
Now as far as post frequency...Don't take this the wrong way, but I tell all of my clients to post at least three times a week. GASP, three times a week?? Don't worry, it's really not that bad....3 x 15 = 45 minutes a week. Think about it, you may spend 45 minutes a week surfing for the latest news on Britney Spears. So why don't you give that poor girl a break and spend a little time blogging for your business.
