This week, my colleague and I decided to hold "Operation Content Creation" This email campaign was created in hopes drive content up amongst our clients who state they don't have the time to devote to blogging. Each day we sent out an email that provided a daily tip on creating content around the office.
One of my daily tips suggested to keep your posts short and simple. I suggested this partly because of the time restraints given by our clientele. Most people who blog have the preconceived notion that the post has to be a page or two long, but not true. Most blog readers are “scanners” and don't have enough time to read a lengthy, indepth post. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks. Short posts do keep readers engaged and you'll see they will come back again and again wanting to read your quick insights and daily thoughts.
One of my daily tips suggested to keep your posts short and simple. I suggested this partly because of the time restraints given by our clientele. Most people who blog have the preconceived notion that the post has to be a page or two long, but not true. Most blog readers are “scanners” and don't have enough time to read a lengthy, indepth post. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks. Short posts do keep readers engaged and you'll see they will come back again and again wanting to read your quick insights and daily thoughts.
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