What are blog readers really looking for? They are looking for YOU! Blogs provide the ability for a company to show their human side and present information from your point of view. You don’t have to be a natural born writer to write a blog. Here is a quote from a recent article in the Dallas Morning news:
"It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger."
Click here to view the full article: http://www.dallasnews.com/sharedcontent/dws/bus/columnists/chall/stories/DN-Hall_16bus.ART.State.Edition1.463ac30.html
People are wanting to know what you have to say AND they are looking for it. You don’t need to be a published writer in order to create fantastic posts -- write just like you are speaking to a friend, tell stories, be humorous, and keep it simple.
