I'm the only person in the history of our own blogging program to have to pull a post after it's gone live. Could it have anything to do with the fact that I'm the only person in the Company that doesn't have his posts go through a review process?
I recently wrote a blog post about something I thought I overheard at a recent Indianapolis blog software conference. Turns out that I heard inaccurately. Ooops!
As you know, from a Business or Corporate blogging standpoint, we here advocate widespread employee blogging. Employees generate the best content, telling real stories about real people, by real people. Compendium clients see signifcantly higher SEO benefits from this sort of blogging and much higher searcher engagement.
But...as I've proven, it's not without risk. This is why we have incorporated a workflow system so that all employee posts have to be reviewed by someone else. It's not that your employees are malicious or that you are trying to squeeze the life out of them and their content.
It's just that blog authors tend to let passion get in the way of judgment & for a business it's just a blogging best practice to keep an eye on your content before it can do you any harm.
I'm not mean, but the most junior member of my team would have looked at this post and said: "Chris....are you sure this is what you are trying to say?"
There are a lot of blogging benefits, and only a couple of risks. Once bad content goes live, you can't get it back...only ask for forgiveness.
