I am a self-proclaimed 'bad blogger'. Hypocritical at best. Day-in and day-out I see the benefits of corporate blogging and the successes our powerful blogging software lends to our clients - but for some reason I fall into the stereotypical excuses of bad blogging. My usual excuse - does my content really matter? Well heck yes it does!
Now - no one is out there searching for Kaila Woodside (except for myself - and I found that I am very search engine optimized). However, when I write content about why it is important to start a business blog and give away all of my blogging secrets, my blog post meshes with those of my colleagues to provide the reader an overall compendium (nice use of the word, huh?) of knowledge on that particular subject. This is exactly why blogging platforms such as Wordpress and Blogger are not built for organizations - but built for individuals. If i was just out there blogging away about why its good to start a business blog - who would listen? It would be analogous of just standing on a soap box and banging my fork on the side of a glass begging for someone to listen and hope someone does.
However, I am fortunate enough to blog on Compendium's corporate blogging platform and focus on blogging for SEO. Here my blog post 'compends' together under relevant topics with my other colleagues' content to provide a harmonious compendium of knowledge like Beck banging on the sides of glasses and plates together - making an awesome sound.
Now - no one is out there searching for Kaila Woodside (except for myself - and I found that I am very search engine optimized). However, when I write content about why it is important to start a business blog and give away all of my blogging secrets, my blog post meshes with those of my colleagues to provide the reader an overall compendium (nice use of the word, huh?) of knowledge on that particular subject. This is exactly why blogging platforms such as Wordpress and Blogger are not built for organizations - but built for individuals. If i was just out there blogging away about why its good to start a business blog - who would listen? It would be analogous of just standing on a soap box and banging my fork on the side of a glass begging for someone to listen and hope someone does.
However, I am fortunate enough to blog on Compendium's corporate blogging platform and focus on blogging for SEO. Here my blog post 'compends' together under relevant topics with my other colleagues' content to provide a harmonious compendium of knowledge like Beck banging on the sides of glasses and plates together - making an awesome sound.
Comments for When Employee Blogging Makes Music
Leave a comment