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Why Bourbon Street Distillery in Indianapolis needs a blog.

Friday, May 15, 2009 by Megan Glover
It's a tradition in the Marketing Department here at Compendium that every Friday we take a mid-day breather to a local restaurant around Indy. We've tried everything  from Maxine's Chicken and Waffles to authentic Cuban fare at Tata's Cuban Cafe. You can read about all of our choices on the Indy Restaurant Blog.

Today we're going to Bourbon Street Distillery, located at the west end of the city near IUPUI. I haven't been there in a while so thought I'd scope out their menu head of time. To my surprise, I couldn't find a thing. Sure there were tons of reviews from various sites like Yelp, Trip Adviser, etc. But I couldn't find a single thing from the actual restaurant.Bourbon Street Distillery

Bourbon Street... where are you!?!? I searched, and you left me hanging!

Starting a business blog is a simple for companies to establish web presence without investing an exorbitant amount of money into website development and upkeep. In addition, it's a fantastic way be a part of the conversation that's already taking place. (believe me there were lots of comments - good and bad -  to be found on those review sites!)

It's simple really, people - your prospects and patrons, are searching online every day if not to buy your services, to research what you have to offer. And, if you don't have that web presence you're not fulfilling the searchers need and could be missing out on a new business.

Bourbon Street... I'll be in around noon today. Maybe we should chat how blogging as a tool for SEO can increase your online visibility to ensure other folks, like me, aren't wanting more.




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