In a recent survey put out by Forrester Research, it was found that 4 out of 5 Americans are using social media, while half report participating in social networking sites. Now that more online users are taking part in activities like posting reviews and commenting on blogs, fewer now contribute to online forums. 
Why?
Because consumers and your potential customers are taking their discussions to more interactive platforms - social media. Sites like Facebook, Twitter, Blogs, etc are all tools that individuals are using to get answers to their problems, or using them as ways to voice their opinions.
As the Y Generation (those born between the late 70's and mid 90's) are entering and moving up in the work force it is important to know their habits and to make sure your company is marketing the correct avenues to keep up with the times, while capturing their attention as well.
Consider this quote from the same report:
"Only 3% of 18- to-24-year-olds and 10% of 25- to-34-year-olds are socially inactive."
It is becoming more and more clear that social media is not just some habit that those young whipper snappers are using to talk about their Friday night activities. Nearly all adults online are participating socially, including those 40 and older. For example, my grandfather who is in his 80's has a Facebook account - and might I add that it was on his own volition.
So where are you spending your marketing budget? If your business doesn't already have a business blog solution, Facebook page or Twitter account, you are setting yourself up to be chasing your competitors who've already launched their social media strategy. Don't get left behind!
Why?
Because consumers and your potential customers are taking their discussions to more interactive platforms - social media. Sites like Facebook, Twitter, Blogs, etc are all tools that individuals are using to get answers to their problems, or using them as ways to voice their opinions.
As the Y Generation (those born between the late 70's and mid 90's) are entering and moving up in the work force it is important to know their habits and to make sure your company is marketing the correct avenues to keep up with the times, while capturing their attention as well.
Consider this quote from the same report:
"Adults of all ages increased their use of social tools in the last year. Adults younger than 35 approached universal social participation, while adults ages 18 to 24 and those ages 25 to 34 adopt social media similarly. Only 3% of 18- to-24-year-olds and 10% of 25- to-34-year-olds are socially inactive."
Let me repeat:"Only 3% of 18- to-24-year-olds and 10% of 25- to-34-year-olds are socially inactive."
It is becoming more and more clear that social media is not just some habit that those young whipper snappers are using to talk about their Friday night activities. Nearly all adults online are participating socially, including those 40 and older. For example, my grandfather who is in his 80's has a Facebook account - and might I add that it was on his own volition.
So where are you spending your marketing budget? If your business doesn't already have a business blog solution, Facebook page or Twitter account, you are setting yourself up to be chasing your competitors who've already launched their social media strategy. Don't get left behind!
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