It's important to keep your content focused and use the keywords that your organization is targeting when blogging for search engine optimization (SEO). Below is a list of 50 different content ideas that you can create into blog posts to help your organization’s blogging strategy.
- The most effective blog post is when you share your customer stories, successes and testimonials with your current readers. People trust references more than the marketing source!
Here's an example from Bicycle Garage Indy:
- What are the most common questions from your sales prospects? If they are asking your sales team, they’re probably searching the Internet for the answer, too!
- Write an in-depth post for each common question from your sales prospects, then write a single post putting it all together and linking to those other posts.
- What are the most common questions from your clients from your customers? Educating your customers that your blog is also a great knowledge base is a great way to cut down on customer calls.
- Write an in-depth post for each common client question then write a single post putting it all together and linking to each of the other posts.
- What is the most rewarding thing about your job? Sharing your personal enthusiasm with your readers is contagious. People want to work with companies that are excited about helping them.
- What’s the latest product change you’ve made or product you’ve introduced at your company. Why did you? Why would your audience be interested in it?
- Discuss a problem that a client had that you were the ideal solution for. Include their feedback if possible, and a link to their website or blog. (Repeat post for each problem and solution!)
- Discuss current events and how they might be impacting your customers. If you’re in the healthcare business, you should write about swine flu precautions. If you’re in the Real Estate industry, you should write about how mortgage processes are changing, etc.
- Discuss your first client and how you got started in the business. If you’re an employee, when did you join the company and why were you chosen? Specifically, what impact do you have on your clients.
- “Green” is a search that many people are after. Growing numbers of people want to work with businesses that ‘go green’. If you’re ‘green’, share that with your audience!
- Review your sent folder for an email you sent to a prospect or client that would be of interest to everyone.
- Discuss your company, its physical location, and how your employees interact locally. Providing a ‘human’ side to your company is important and builds transparency and trust.
- Discuss resources that you utilize – are their consultants you work with? Magazines and books that you read? Are there web sites you utilize? Getting a picture of the resources you utilize to be successful in your job builds reputation and authority with your readers.
- What’s the last change your company made that has impacted customers. If feedback has been positive, share it and the reason you decided to make the change. If the feedback has been negative, share why you decided to make the change and how someone can follow up with you to discuss it more.
- What is the latest and greatest news that’s happening in your industry? How is your company adapting to the change?
- Invest in a Flip Mino HD camera and a movie editing application and put a video on YouTube about leadership, your employees, or your customers. People LOVE seeing people. It’s about trust! Faceless companies are losing ground in the social media era.
- Find a YouTube video that would be useful to your readers. Be sure to write a short, keyword-driven explanation of the video when you embed it in your blog post.
- What tips can you tell your clients about your product or service?
- Write an educational blog post with detailed instructions on how to utilize a feature, your software, how to contact you… step by step.
- Post about someone else’s press release, news article or blog post that your company was mentioned in. Be sure to give some link ‘love’ back to the source!
- How has your business changed over the last decade and what’s on the horizon for your business? How are you making your mark in the business landscape?
- Are there any compliance or legal issues associated with your business that you should share with your audience?
- What is your roadmap? Where is your company’s strategy changing and how will your clients benefit? It’s important for customers to recognize that they’re not simply investing in a static product – but that you’re moving forward with new products, services and opportunities.
- Bloggers love to meet! When you’re planning a trip to a customer, a conference, or even a vacation, let your readers know (if you want them to find you!). Face-to-face time is valuable and it’s unfortunate when you don’t take advantage.
- Promote the vendors that your company has positive experiences with. Your vendors will love you for it, and may be a little easier when it comes to negotiating contracts, etc.
- Solicit assistance through your blog when you have a problem you’ve been unable to find a solution for on and off-line. Readers love to contribute to your success and also appreciate having a voice!
- Promote new clients on your blog! It’s a great way to welcome new clients, informing your own employees, and letting the world know who your clients are!
- Promote your press releases online! Repurpose content that has gone mainstream and is valuable to search engines and newsworthy from traditional media.
- If you’re ecommerce, promote each of your products with a great description, perhaps some customer feedback and ALWAYS have a purchase link that readers can click through on.
- If you’re not an ecommerce company, explain how prospects should approach your company, demo your products, or contact your sales team.
- Did you get mentioned on other media, sites, or blogs? Be sure to talk about it on your own blog and provide visitors with a link to check it out.
- What are your customers’ challenges to success? How are you helping your customers overcome those challenges? Be honest and forthright! (That’s why we’re doing this presentation!)
- Where else can your customers find you online? Twitter? Facebook? Plaxo? LinkedIn? Different people utilize different mediums to communicate – be sure to leverage your blog across all of them and invite people in!
- What feature, product, or service does your company have that no one uses that they really should be? Explain why it’s so great!
- Find a great blog post by an industry leader and write a blog post adding to their content or intelligently arguing against it (be respectful!).
- Blog about best practices in your industry… if it’s ecommerce, then speak to shipping, handling, security, etc. If it’s law, then speak to process, billing, resources, etc.
- Are you sponsoring a tradeshow or event? Blog as soon as you secure the sponsorship and blog about your preparation leading up to it, why people should stop by, who they can connect with, etc.
- Blog while you are at industry events and tradeshows. Providing your readers insight into what is happening in the industry makes them value you as an industry resource – even if it’s not directly related to your business but is with theirs.
- Blog after you return from industry events and tradeshows and let people know the value of the event and how you’re incorporating what you discovered there.
- Schedule a casual get together and invite customers and prospects. Making yourself approachable breaks down a lot of barriers in the sales process.
- Write about how your most successful (or happy) clients are utilizing your product or service! What do they have in common? How can other clients incorporate those lessons?
- Write about how your least successful (or unhappy) clients are utilizing your product or service! What do they have in common? What can other customers learn from them?
- Solicit input from other bloggers on a topic. This is called a meme and helps you to ‘swap’ audiences and build backlinks to your own blog.
- Share humor! What’s funny that’s applicable to your business? We once had a blogger submit a help ticket because they couldn’t print from their laptop.
- Interview a customer! Share their insight on your product or service. Many times customers love the spotlight but they don’t actually want to write the content.
- Interview your company’s leaders. Share their insight on your products or services. Many times leaders love the spotlight but they don’t actually want to write the content.
- Do a virtual tour of your offices! Showing folks where and how you work makes your blog more personable and engaging.
- Convert a PowerPoint into blog posts… each slide is a post! Explain it as you would if you were doing the presentation.
- Find an applicable article in our “Content Ideas” and write about it. Be sure to link back to the source so folks can follow the article to its source.
If you have questions about what you should be blogging about or for more great content ideas contact our Client Success Team and follow
Tips4Blogging on Twitter.
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