So here is a really interesting article from the New York Times on the popularity of sharing options that websites now use to take their content viral.
http://www.nytimes.com/2009/09/27/business/27ping.html
At the end of the article, they make a comment on Google looking down on search engine optimizers. I think they're referring to the endless number of people out there looking for the best way to outsmart the search engine. But what is concerning to me is the comparison to social media optimizers. They make it sound like a dirty title by comparing it to black hat SEO strategies.
Compendium clients don't have to worry about being called social media optimizers, because they don't have to do anything beyond writing good content about their business. Our business blogging software takes care of the optimization; not by tricks and magical link building, but by simple organization of content. Our platform is an easy to use blog software that squeezes every bit of visibility out of our client's content by putting it where it belongs across a wide network of targeted blogs.
In fact, I am convinced that this is the next evolution of "social media optimizers". They won't have to beg for links or try to find a way to "sway the search engine algorithms". With Compendium, you work WITH the search engine algorithms and make social media content easier to crawl, more relevant to the searcher, and more up to date by frequent postings. And the only thing our client has to focus on is writing good content and writing it as often as possible. Now that's third generation corporate blogging!
http://www.nytimes.com/2009/09/27/business/27ping.html
At the end of the article, they make a comment on Google looking down on search engine optimizers. I think they're referring to the endless number of people out there looking for the best way to outsmart the search engine. But what is concerning to me is the comparison to social media optimizers. They make it sound like a dirty title by comparing it to black hat SEO strategies.
Compendium clients don't have to worry about being called social media optimizers, because they don't have to do anything beyond writing good content about their business. Our business blogging software takes care of the optimization; not by tricks and magical link building, but by simple organization of content. Our platform is an easy to use blog software that squeezes every bit of visibility out of our client's content by putting it where it belongs across a wide network of targeted blogs.
In fact, I am convinced that this is the next evolution of "social media optimizers". They won't have to beg for links or try to find a way to "sway the search engine algorithms". With Compendium, you work WITH the search engine algorithms and make social media content easier to crawl, more relevant to the searcher, and more up to date by frequent postings. And the only thing our client has to focus on is writing good content and writing it as often as possible. Now that's third generation corporate blogging!
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