Compendium CoFounder/CEO, Chris Baggott was featured along with Debbie Weil, corporate blogging thought leader, in a recent article by Target Marketing: 5 Best Practices to Profit from Business Blogs.

The article focuses on the top blogging trends and also alludes to the future of corporate blogging:

“In a couple of years, you’ll go to any corporate homepage and you’ll expect something there that is fresh, real, where you can leave a question and learn something that is not just that static corporate speak about the company,” she [Debbie Weil] explains.

The bottom line is people buy from people. Consumers are marketing savvy... they know when their being fed corporate speak. Why do people turn to online reviews of a product before buying? Why do I look at the recipe reviews before trying? Because I enjoy that human interaction... and blogging is one way businesses can accomplish this.

More later on humanizing your marketing, we're actually working on a Webinar on this very topic featuring Chris and Dustin Sapp CoFounder/President of Vontoo.

In the meantime enjoy the Target Marketing article. It's a great piece of educational info if you're thinking about implementing a corporate blogging strategy.