Here at Compendium we always look for opportunities to leverage functionality built by other SaaS providers. An area that we really didn't want to have to build on our own was basic transactional email support. Transactional emails are ones in response to user 'events', examples include:
There are a few problems with this approach:
When evaluating providers we seriously looked at two services; MailChimp and ExactTarget. Both providers offer an API. Both providers support transactional emails (although ExactTarget supports them through what they called Triggered emails). Although I really preferred the RESTful MailChimp API to the ExactTarget Soap API, ultimately we selected ExactTarget for handling these emails.
In my next post, I'll provide an API comparison between the two providers.
- New user signup
- Password reset
- Pending content moderation
There are a few problems with this approach:
- No open tracking
- No click tracking
- No user preferences
- Having to maintain an email system and the appropriate software
- No bounce handling
When evaluating providers we seriously looked at two services; MailChimp and ExactTarget. Both providers offer an API. Both providers support transactional emails (although ExactTarget supports them through what they called Triggered emails). Although I really preferred the RESTful MailChimp API to the ExactTarget Soap API, ultimately we selected ExactTarget for handling these emails.
In my next post, I'll provide an API comparison between the two providers.
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