One of the blogs I use for training purposes focuses on Indianapolis restaurants. After going out to a new place, I blog about it and use that post to train others. Recently, I was able to score a few gift certificates from local Indianapolis restaurants.
Not only does this help that particular business, but it also serves as a benefit to my clients. I am able to take a real life situation in which I enjoy blogging about and apply it to my training classes. The students then feel engaged because they see a direct result of what blogging can do for their business. It also gives that certain restaurant more exposure and essentially free marketing. This certain blog I am speaking of has only been up for 2 months and already it is seeing an astonishing number of new visitors to the site. In comparison to websites, blogs go above and beyond. Blogging is the best way to market you and/or your business.
