I don't care what kind of business you are, or what industry you're in. Your acquisition dream is probably pretty similar to mine. And it goes something like this:
1. A prospect that knows nothing about your company "Googles" a problem or a need that you can solve.
2. The prospect sees your result on the first page of Google in the organic results, and the title of the result matches the phrase, which causes them to click on it
3. The prospect lands on your webpage, does around 60 seconds of credibility checking, reading, light research, and likes what he/ she sees.
4. The prospect notices that there is a way to engage with you immediately and contacts you to start a conversation.
My dreams come true on a daily basis because of our corporate blogging program, and today was no different. Here's what happened:
1. A prospect with no knowledge of Compendium or our blogging platform "Googled" what the needed -- "Blogging Solution”
2. Prospect found Compendium’s “Blogging Solution” blog as the #1 organic result. Prospect clicked on blog, did brief research
3. Prospect clicked on "Instant Chat" available in the sidebar of the blog and immediately engaged with someone from our staff.
How can you make this happen for you? Well, funny you should ask...see that little "Instant Chat" ad on the side of my blog? Go ahead and click to talk to us. We're ready to share our blogging secrets anytime.
