I like Chris Brogan, I generally just think he seems like a nice guy and has a good blog; so I read it pretty regularly.  This is a side note, but I think one thing that might be left off of this post that I was inspired by today was just that "be a nice guy".   Compliment others, let others know when you find something cool or neat, share your knowledge, admit your faults in your blog...all just simply part of being nice.  You may not get a lot of people reading your corporate blog regularly like Chris does, but when people do find your blog through search they will like you, stick around, read more and ultimately 'convert' --- all based on them 'liking you'.

Anyways, what Chris did share is a comprehensive list of blog tips.  Below are a few favorites that apply to many of us business bloggers from the various compiled articles:
  • Don't over think it.  (It's a blog not a dissertation.)
  • Comment on other great blogs.
  • Mix it up.
  • Above all else, be human.
And my major rebuttle to all of this is "Platforms Aren't That Important"...really Chris?  Would you send out your e-newslettters from your personal account instead of an email service provider?  I think it is important that businesses at least consider a business blogging platform that is built with both their administrative needs and goals around organic search in mind, but as you said Chris --- to fully disclose all of your affiliaitions --- I do work for a blogging software company.