JudgeSeth Godin has a great blog post today: Who's telling you the truth about your online personal marketing?

His post makes a great point about the the trend in marketing these days which I relate to transparency. He writes that, "people are judging you", and isn't that the truth.

Blogs, Facebook, LinkedIn, Instant Message, etc... have all opened the door fainting the line between personal/professional life. So how does a marketer ensure the judgments of his or her employees don't hurt the reputation of the entire company?

Why not embrace and incorporate those mediums into your own marketing? You know your employees, particularly your Gen X'ers, are all tapped in and participating... why not embrace it and make your presence known too!

It's actually one of the reasons Compendium Blogware was founded. Chris (our CoFounder/CEO) noticed while at ExactTarget that many of his employees were blogging. And, blogging about the company - but Chris had was unable to leverage the blog content they were cracking out.

That's why Compendium is built for multiple bloggers and has an administrative layer which allows you manage the blogger's message as you see fit.  So, companies and organizations can give their employees platforms to blog on and yet reap the marketing benefits such as SEO. Not only that, but you're providing a real-life voice to speak out on behalf of your organization which ultimately... humanizes your marketing.




Congratulations to The Indianapolis Tennis Championship.  They went above and beyond this past week in our blogging tournament and cranked out over 20 posts.  They have used our blogging platform for a little over a month and are seeing excellent results.  The Indy Tennis group has come up with a fun and exciting idea, "Casual Blog Friday's", a favorite amongst readers. 

We are looking forward to helping them gear up for the 2009 season.  To view their blog click here.


Our implementation manager here at Compendium, Abby, has done an excellent job of graduating several clients this week and we are very excited to see what they can do.

Check out the newest Corporate blogs to Compendium's platform:

  • Data Recovery Specialists: A company that focuses on data recovery and computer forensics.  Their success rate for data recovery is one of the highest in the industry and they offer extremely competitive rates for their services.

  • MediaTile:MediaTile is one of the very few companies in the world that provides a comprehensive, all-in-one digital signage platform that integrates an LCD HD display, media player, network access, and a web-based control system.

  • Roberts Distributors:  Roberts focus is on Photo, Video, Electronics, and Imaging.  They offer comprehensive classes as well as all the equipment needed to make you a pro!

We look forward to great content and although they were not able to get into this month's Blogging Tournament - Content for the Crown, I'm sure they will give the next round of competition a run for their money!



Compendium Blogware is happy to announce that our newest client, Eugene Chamber of Commerce, is blogging.  Not only are the blogging, but they are already seeing results!  In just one month of posting content they have seen all but one of their keywords ranking in Google

How have they accomplished this in such a short time?  The answer is, and will always be, content.  The way to get better rankings in the search engines is by adding updated and relevant content on a regular business.

Blogging for SEO is a growing business trend that companies are continuing to see the benefit of.  Our blogging platform is easy to use and makes blogging fun.  The Client Success Team at Compendium will help you get your blogs off the ground and provide you with continuing support for the life of your blog.  We are here for questions, consulting, and getting your company the results that you are trying to achieve.  What other blog software can say that? Well, none to be exact. 

If you would like to view Eugene Chamber's Blog click here.  Leave them a comment while you are at it!

In a recent ruling, the SEC will recognize corporate blogs as public disclosure.   IR Web Reports states that, "...companies can rely on their websites and blogs to meet the public disclosure requirements under Regulation FD (Fair Disclosure), according to new guidance unanimously approved by the US Securities and Exchange Commission today."

This means that more companies will be utilizing public forums such as blogs to relay their most critical company facts and issues to the public.  Long gone are press releases, welcome to the new age.  From now on organizations will be communicating by using blogging platforms such as Compendium Blogware.

Not only does online distribution meet these disclosures, the art of search engine optimized press releases have the unique ability to appear in search engines tied to the key words your blogging about. This is where Compendium can offer businesses the ability to distribute news with added SEO functionality. When paired with a well-written, SEO optimized press releases, blogs can more than satisfy disclosure, they can inform your customers, investors, and clients on exactly where your company stands. 

Additionally, people will be utilizing their social networking sites such as Facebook and LInked In to share these blogs with their social groups.
Not only do these sites socialize content and link conversations across the web, they also help bloggers and other journalists write more effective and media rich content.



Have you ever wondered how others find time in their day to write consistent (and consistently good) blog posts? 

You may think to yourself, “If only I had the time.”

It’s easy to de-prioritize blogging in order to stay caught up on email and the real core of your business -- growth.

De-prioritizing your blogging, however, is a mistake, especially in the face of your in-box and business growth.

Simply, you likely write close to two thousand words a day in email.  One blog post is the equivalent of 250 – 300 words.  So, in the course of business, on a daily basis, you likely write at least 8 blog posts, at a minimum. And, likely, at least half of those emails are internal and operationally oriented, not affecting the acquisition of a new customer.  

Secondarily, as an adjunct to your daily email, your real daily focus is helping the business run smoothly and drive growth.  

When you think about where you can save time, or shift time to focus on blogging, it would have to be getting out of the email in-box and into the blogging platform.

I say this not for the obvious reason that time spent emailing and blogging is a one-to-one trade-off, instead it’s because blogging for business allows you to create content that is optimized for search engines and that traffic subsequently leads to customer acquisition and a flow of potential new customers.

These two factors combined make daily blogging a no-brainer.

Am I positing that time spent blogging instead of emailing will lead to growth in your business?  Yes I am.

So, say no to those four emails that don’t advance the situation forward, though they may advance your opinion forward, and drive that energy into growing the business, using blogging as a tool to do so.

A couple of tips to take your creative brainpower into overdrive:

1) Start to view your work life in terms of story vignettes

The customer situation yesterday that was resolved and made the company look good?  It makes a perfect blog post!

2) Think about your business and blogging tangentially. 

That Fortune, Men’s Health or Cooking Light magazine you read in your personal time is a treasure trove of cultural currency that can be cross-pollinated with your business for pop culture relevancy.  That article about the healthiest cities in America?  Well, if you’re a healthcare blog, there has to be some relevant tie-in to your business

3) Keep a notebook handy to scrawl down the genesis of an idea when it strikes
  
You won’t remember the idea later, but just the scribbled note will jog your memory.

I hope these tips help drive your blogging success forward.

In an article from Duct Tape Marketing, by John Jantsch, he talks about the benefits of hosting a blog on your own server.  This is a feature that Compendium Blogware provides for you.  There are many benefits to NOT hosting your own software. 
  1. You do not have to learn how to apply the upgrades to your existing software.
  2. We walk you through any questions that you might have so you fully understand the functionality of your software.
  3. Any problems that you experience with "free" blogs, you are expected to fix.  We take the guessing game out of it by fixing the issues for you.
  4. Our company is open for suggestions that you have for product requests.  Therefore, you get to use a software that you are comfortable with. 
Our blog hosting software is always changing and improving to fit the needs of our clients.  If you are considering utilizing an organizational blogging platform look no further than Compendium.

Alright, I admit it.  I have completely given into to the iPhone craze (although, I still retain some pride as I did not stand in line for 5 hours to get the phone on the first day, I waited until day 2).

iPhoneThis is my first Apple product so I am certainly no apple-head, but I can now understand the passion expressed by Apple users.  However, this conversion of loyalty is not caused by what you would think. As Jon Fortt over at Fortune Magazine mentions in his article:

"The iPhone’s magic isn’t in the features – not the 2-megapixel camera, or the Safari web browser, or even the music and video capabilities. It’s in Apple’s knack for making all those features easier to locate and use."  Not only is Apple making it easier for consumers to use, they are also reshaping the wireless game by making a move "from phone sales to software development".  

The iPhone's impact on business is monumental as well.  There are endless choices out there for the professional looking to be mobile; but with the iPhone's ease of use, larger screen, quicker web access and user-friendly internet tools make it an easy choice for me.  Having access to the internet no matter where you (as long as you have a signal) without having to carry around a clunkly laptop/computer bag will only breed more and more users surfing the web.  

The next time I'm standing in line, have a lay over in the airport, or waiting on my friends for a get together - guess what I'll be doing - that's right, checking in on all of my clients blog posts (ha ha). 

In all seriousness though, with the focus on technology, it is important that a business get their name out there and be searchable.  Corporate blogs are a perfect answer to this, as search engines love the fresh, relevant, and frequent content that blogs create.  Our blogging platform keeps the process simple, as well as, delivers powerful results (like the iPhone).  Not to mention, we also partner with our clients, and provide day to day support, and are available to answer any questions that may arise.

Millions of searches are run every day, and we here at Compendium Blogware want to help ensure that it's your company that is showing up in those searches, for your targeted consumer.  With our easy to use software, active support and customer service, your corporate blog will see success and perhaps you'll become "obsessed" as well...

Douglas Karr touched on a topic near and dear to our hearts here at Compendium Blogware in his post yesterday: Blogging for Business: New Tricks for Old Dogs.

Douglas does a great job breaking down how blogs are emerging as a marketing source for companies.

He addresses the pitfalls businesses are falling into, such as:
  • Dull conversations aren’t attracting readers
  • Business blogs turn into regurgitated press releases.
  • The topics don’t spark comments or trackbacks.
  • The posts lack personality and thought leadership.

"In short, the reason why business blogs are failing are because corporations are substituting a blogging application for their content management system."

At Compendium Blogware we help focus your posts and give you the tools to help make your corporate blog successful.  We stress blogging for a purpose and assist  in creating a strategy with your business to get a return on your investment. 

Douglas also touches on what they can do to ensure success. 

"Gaining authority and search engine results"
           - This is part of the package with Compendium - our expertise in SEO"

"Implementing a blogging platform that guides the blogger effortlessly through the posting process"
           -  Our platform allows the user to easily create and post content, provides a                 list of keywords to focus on, and an indicator letting the blogger know                     how strong their post is.

"Blogging is a not an overnight success. Great blogging results require momentum and constant analysis and improvement." 
           - Our Client Success Team is here to provide support and guidance                             regarding content ideas, best practices, tips and tricks to keep the                         process simple and stress-free.

Another feature of our platform is that there is an administrative layer that monitors the content that ends up published. 

These are all reasons why Compendium Blogware can be the best answer for any business looking to begin a corporate blog.

(Also a thanks to Douglass for the plug!)   :o)

We focus on a wide variety of marketing tactics surrounding our blog writing software. In a recent article by Lee Oden, he goes on to discuss each one of his secrets to blogging for search engine optimization. I do have to disagree with his second point where he names his favorite blogging platforms.  This is probably due to the fact that this author is not familiar with our better blogging software.

One of the major differences between Compendium and our "competitors" is that we walk you through each one of these 25 marketing initiatives.  Where as, the other blogging tools allow you to set up a blog and then leave you to figure it out on your own, we hold your hand through the entire process.  Our client success team is trained to get your blog off the ground and have you ranking on keywords as soon as you possibly can. 


I don't care what kind of business you are, or what industry you're in. Your acquisition dream is probably pretty similar to mine. And it goes something like this:

1.    A prospect that knows nothing about your company "Googles" a problem or a need that you can solve.

2.    The prospect sees your result on the first page of Google in the organic results, and the title of the result matches the phrase, which causes them to click on it

3.    The prospect lands on your webpage, does around 60 seconds of credibility checking, reading, light research, and likes what he/ she sees.

4.    The prospect notices that there is a way to engage with you immediately and contacts you to start a conversation.

My dreams come true on a daily basis because of our corporate blogging program, and today was no different. Here's what happened:

1.    A prospect with no knowledge of Compendium or our blogging platform "Googled" what the needed -- "Blogging Solution”

2.    Prospect found Compendium’s “Blogging Solution” blog as the #1 organic result. Prospect clicked on blog, did brief research

3.    Prospect clicked on "Instant Chat" available in the sidebar of the blog and immediately engaged with someone from our staff.

How can you make this happen for you? Well, funny you should ask...see that little "Instant Chat" ad on the side of my blog? Go ahead and click to talk to us. We're ready to share our blogging secrets anytime.

Late last week Google announced its quarterly earnings with disappointing results; only the fourth time they have ever missed Wall Street's expectations.  So what's behind this?  Well, first of all it's important to note that even though Google didn't meet Wall Street's expectations; they still rose from Net Income in Q2 of 2007 of $925B to Net Income of $1.25B this past quarter. 

What does this mean to the search community?  Internet and technology companies are historically volatile, but Google is the mother ship and rarely misses the mark.  So a couple of the reasons why Net Income and some revenue numbers were off the mark this past quarter:
  • Acquisition of DoubleClick
  • Increased costs associated with hedging foreign currencies (one of the most interesting things about corporate finance in a multinational company --- how much a currency fluctuation can change the bottom line)
Net-net, Google is still just as dominating as it was prior to this announcement in my eyes.  Google is who we, as a business blogging platform focused on winning organic search, will continue to benchmark against and use as a primary search engine of measuring clients success because with over 60% of the US market share it really is the elephant in the room when it comes to online acquisition --- so, being Google's friend and working in good faith to structure content in the best way for the user experience is exactly what we are focused in doing here at Compendium.

ying yangIs there a need for two different blogging strategies and can they work in harmony? (hence the cheesy ying yang symbol)

Let's take an example from one of our prospects here at Compendium --- they just began utilizing a paid social networking platform.  Basically a rich social media component that companies can integrate into their website (I am not expert in this specific arena, but Ning is a free social platform that can also be used --- not sure the differences, but we have a pretty active Ning Network here in Indiana).  I don't know if this can really be replicated by a company as this has been pretty viral with little advertising...)

Anyways, the paid social networking platform that our prospect was speaking about  contains a blogging component, so a user could have their profile, make friends, watch viral videos and blog (what we like to call "and we do that blogging thing too").  Great, but is this corporate blogging or community blogging?  Who are these people?  Are we organizing the content in the best way to attract new people to our site?  Probably not.  This is great community building, social media, whatever you want to say.  I was impressed with the platform as I looked around; BUT...it's not the end all.  It doesn't acquire customers.  How do new users begin find the social network?  The world isn't as viral as we think...you have to plant enough seeds (i.e. - winning search) that enough influencers across the country or world find your cool, new social network for even a chance at getting people to come and stick around.  So are you blogging for community?  Great!  How about thinking of blogging in a new way --- for acquisition, search and to make more money. 


Individuals and organizations who are using some of our competitors (and for sake of being respectful, I will not name names) are running into problems with people commenting on their blogs.  A reader will leave a negative remark and the accused has no way of monitoring or deleting the comment. In fact, there have been some lawsuits over unlawful statements and comments that are made on blogs and websites. 

In a recent article by Wendy Davis, Roommates.com was sued for civil rights violations.  With this said, our prospective clients are usually nervous when it comes to the commenting portion of our business blogging software.

Our blogging platform allows the individual or company to view all comments before they go live.  Compendium's advanced system give them the power to approve and decline all comments that people leave. Therefore, nothing will be shown on your blog site that you did not approve.  To view what our comment section looks like, you can view my blog.  Additionally, our comment section requires that the reader fill out a captcha which does not allow for people to spam your site.


I like Chris Brogan, I generally just think he seems like a nice guy and has a good blog; so I read it pretty regularly.  This is a side note, but I think one thing that might be left off of this post that I was inspired by today was just that "be a nice guy".   Compliment others, let others know when you find something cool or neat, share your knowledge, admit your faults in your blog...all just simply part of being nice.  You may not get a lot of people reading your corporate blog regularly like Chris does, but when people do find your blog through search they will like you, stick around, read more and ultimately 'convert' --- all based on them 'liking you'.

Anyways, what Chris did share is a comprehensive list of blog tips.  Below are a few favorites that apply to many of us business bloggers from the various compiled articles:
  • Don't over think it.  (It's a blog not a dissertation.)
  • Comment on other great blogs.
  • Mix it up.
  • Above all else, be human.
And my major rebuttle to all of this is "Platforms Aren't That Important"...really Chris?  Would you send out your e-newslettters from your personal account instead of an email service provider?  I think it is important that businesses at least consider a business blogging platform that is built with both their administrative needs and goals around organic search in mind, but as you said Chris --- to fully disclose all of your affiliaitions --- I do work for a blogging software company.



Many people think that when it comes to blogging, one size fits all.  In other words, they think that one platform will work for every type of business out there.  This is not true in today's fast moving technological world.

To Order from Amazon-click here.In the book, Break From the Pack by Oren Harari, he explains why one size does not fit all.  When people are looking to blog and they come to Compendium for solutions, we get asked why we are better than the rest.  That is because we are different from every other blog creation software company out there. 

If you want to blog for your business then you need the right tools. This includes an affordable blogging software that you can customize to your website and business.  It also means that you are able to have many individual bloggers contributing to one site.  In return you are utilizing the blog site to gain new clients, sell more product, and market your product or service. 


At it's core, blogging is an exercise in writing.  Newcomers to the activity are frequently inclined to do that writing using an application that is most familiar and then pasting the result into the blog authoring software. 

My development activities frequently involve working with user generated content, and judging from my observations, there is a substantial portion of the user community that is using a word processor create posts.

Although a fairly straightforward operation, using a rich text word processor like Microsoft Word is not something that I would recommend as a blogging best practice.  Here are some of the reasons:
  1. Lost in the Translation: Rich text created with a word processor doesn't always translate cleanly into HTML.  Between your word processor and the web broswer lies the system clipboard, and the interaction with that clipboard depends on the applications involved.  Things like spatial formatting might get butchered along the way.
  2. Character Assassination: Some word processors have auto-replace features that convert your keystrokes into completely different characters.  The most common of these is Microsoft Word's Smart Quote feature, which converts the standard double quotation mark into directional quotes.  Sometimes, these special characters rely on character encodings that are specific to the platform you composing on.  These characters may not display properly on all browsers.  At best, you reader might see question marks; at worst, your reader might see gibberish.
  3. Fugitive Fonts: Yes, I'm sure that post sure does look rather fetching when set in 12 point Exotica, but unless your reader has identical typographical tastes as you and has configured his or her computer in the same way, that font won't be seen.  A web browser usually only can render fonts that are installed on the system.  If the font isn't present, a browser will substitute a different font, and it might be rather ugly. 
  4. Call the Style Police: Even if the font is displayable by the browser, the font may not match the look of the blog's style sheet.  If every blogger in the organization is using a different font and size, the compended blogs tend to take a ramshackle appearance because the uniform look of the page's style sheet is routinely being overridden.
  5. Proprietary Pitfalls:  Sometimes a word processor will put HTML on the clipboard for a browser to accept, but the HTML isn't standards compliant.  It may have attributes that are vendor specific.  I've seen some very strange things, including HTML style attributes that had properties specific to Office and HTML tags that were prefixed with XML namespace identifiers.  Very few of these things wind up looking good in all browsers.
Taken together, these points make for a compelling case to use Compendium's built-in blog post software.  Our rich editor stores your content as HTML thereby maximizing the likelhood that what you enter is truly what you'll get.  Moreover, it already supports many of the styling features that are supported in HTML.  There's no worry that your formatting will be degraded.

Yesterday, InfoWorld ran a story on the rise of scripting languages and an interview with Mozilla JavaScript architect Brendan Eich. Both are very worthwhile reads because they provide a nice mix of the state of the art and the historical context of scripting languages.

Prior to hiring with Compendium about six months ago, I had tinkered with scripting languages largely as side tasks.  The mainstay of my work lie in compiled languages like C, C++, and occasionally some Java. 

As I sought out new job opportunities both locally and nationally last year, I began to realize that openings for compiled languages were on the decline.  Indeed, a friend of a friend out in the Bay Area advised me last summer with these words:
In terms of technical skills, C++/Linux is a great foundation, however, there is a caveat. In the SF bay area overall, companies are more likely to use newer technologies for R&D/new development. There is still a lot of support work out there, but I would say the growing trend is to outsource support work, so those jobs are ever decreasing... Also, I would suggest making a larger investment on learning newer technologies, such as Java and other technologies on the LAMP (Linux/Apache/MySQL/PHP, Python, or Perl) stack.
That turned out to be some very solid advice, even though I wound up staying in Indianapolis.  Here at Compendium, scripting languages like PHP, JavaScript, and Perl are the bread and butter of our day-to-day efforts to build user-friendly blog software.  The transition proved to be pretty smooth because PHP's syntax borrows so heavily from C and C++.  I was lucky in the sense that I was learning the language within a disciplined environment that made sure web apps were developed properly. 

One of the quotations from the article that jumped out at me was the remark by Andi Gutmans, co-CTO at Zend Technologies.
"It's very easy to pick up and then it will also scale with your needs," Gutmans explains. "I often call it the Visual Basic of the Web."
The ease with which the language is learned is a double-edge sword.  On one hand, it flattens the learning curve, but on the other, it gives mediocre programmers enough dynamite to be dangerous. 

Jeff Atwood at Coding Horror noted as much about a month ago in his bluntly titled blog post "PHP Sucks, But it Doesn't Matter".  Atwood does a pretty good job of surveying the disdain as well as the widespread usage that PHP has managed to garner, but I don't think he quite closes the loop in his analysis.

Syntactically, PHP is a pretty elegant language.  It steals enough syntax from C++ to be familiar but escapes the hideousness of template meta-programming because a dynamic language doesn't have to worry about how to deal with generics.

From my own experience the bad reputation of PHP has two origins. 

The first lies in its original use as a way to embed server-side executable code within an HTML document.  Web programmers latched onto this in droves and abused it, creating websites that did not separate the business, presentation, and application logic cleanly.

The second sore spot is how PHP has managed to assimilate just about every third party library under the sun.  If you've ever had to install PHP or build it from scratch, you already have a deep appreciation, or at least a healthy fear, of how many optional elements can be integrated into the system.  A lot of times, these APIs are written to parallel the nomenclature of library APIs in C or C++, which makes for inconsistencies.

Ironically enough, both of these things are probably among the factors that helped speed the adoption of the language.

What has helped sustain PHP?  Two things come to mind, based on my limited experience.

For one thing, the PHP development community got Model/View/Controller religion.  Nowadays, there are tens of PHP frameworks designed to help developers employ the MVC design pattern, which helps separate the logics and avoid the ugly code for which PHP became notorious.  Granted, not all of them are of equal quality, and some have already gone dormant.  What's important is that enough developers realized that the old way of doing things was neither sustainable nor scalable.

The second thing was the under-the-hood change of basing PHP on the Zend engine, which has helped it to achieve performance levels that you might not expect from a dynamic language.

For all of the speed of development that one achieves with a dynamic language, there is one thing I could live without.  The incredible syntax flexibility of a scripting language like PHP can allow you to create code that is syntactically correct but semantically crazy.

For example, I recently wrote some code that was intended to build up a string that you could pass on to a logging facility.  It looked something like this:
$logger_string = 'problem with operation foo '  . 
$print_r($some_variable, true) . ' some more text';
The bug in this code was that there should have been no dollar sign in front of print_r. It's a function name, not a variable.  PHP sees this as just fine and dandy, converting $print_r into  function name, provided that the variable name evaluates to a string.  This kind of thing will pass the PHP syntax checker but will cause a fatal error at runtime.  It's similar to the situation where a spell checker won't save you from using mistakenly using a homophone.

In spite of all of that, I'm happy to be coding with PHP.  Errors like those above are pretty rare.  Moreover, I don't miss having to worry about type declarations and memory management.  In spite of numerous sins of programmers past, I firmly believe that PHP is a great language to build a solid blogging platform. We're already doing that!

Adding images and/or video on blogs is something that can either help or hurt your bounce rate depending on how you use them.  For many new bloggers, the use of images can be particularly challenging.  Luckily, our software provides and easy to use blogging platform that makes it easy to add these images. 



What are best practices when adding pictures, logos, or other image links? 

  • Use the correct "type" of image.  Our SEO software takes JPG, GIF, and PNG images which are standard for all Internet browsers.
  • Size can also determine whether or not a reader will stay on your blog post.  If the image is larger than the body of the post, it is likely that the reader will not read the content on the page.
  • Posting images can be a daunting task in most other applications.  Compendium's easy to use blog software makes this a snap.  We use a text editor that makes it simple to add any type of image or video you like. 
  • Finally, ensuring you are not using a copy written image that you do not have permission to post is key. 
Images can help the reader become and stay more involved in what they are reading.  They can increase the time a reader will spend on your blog as well. 

O.K, no bells, no whistles, no lights flashing and I'm still going to be found.  Someone out there is looking for you too, do you have the best blogging solution?  I'm using an affordable blogging software to raise my hand when someone wants a professional blogging platform.  Its as simple as that, I want to be found.  What are you doing to let customers know your out there and ready to do business with them?  Are you winning the organic search? Is it important to you to Blog for SEO?  Let me know when your ready to begin blogging for your business and your future.  My hand is high in the air and I'm looking to help you.