The days when you would write a letter to catch up with a friend are long gone and have been for some time now. In this day and age if someone wants to catch up with a friend they can be found texting, emailing or possibly even reading their blog! Now is a great time to jump on the technology band wagon because you never know what is going to come next in the technology world. However, this is great news for organizations and their marketing tactics.
I recently read an article from IMedia Connection that I thought captured the essense of blogging from a human perspective perfectly. In the 2008 Compass Partners/BlogHer Study they found that "Traditional advertising has become so commoditized. Now we pay attention to what our friends say." said Jory Des Jardins from BlogHer Inc. The Compass Partners study goes on to show that some people rate bloggers' writing as more credible than traditional media.
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It's a Bloggers World; learn to fit in
With this shift well on its way, organizations need to embrace the future of blogging. Those who stick with tradition are sure to be left behind because one thing is for sure - Times Are Changing!
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