Today I was reading a great article in AbileneBiz titled "Blogs help businesses build their brand and reach key audiences". Read the entire article here.
This article does a great job of capturing the real feelings that many business owners have previously felt about implementing a corporate blogging strategy, and how those feelings have changed due to the emense success they have seen after implementing their company blog.
My favorite example from the article talks about Whole Foods Market and how they utilize a number of different employees for their blogging program.
This is the very thing that Compendium preaches about daily. You don't need to hire or train someone to be your blogger, your best bloggers are right under your nose! You have employess who are dying to talk about their jobs and how it impacts the company they work for, make sure to use these resources to your advantage.
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