Every month Compendium hosts a new Webinar, so you can imagine that during our Webinar's we receive a lot of questions and concerns about implementing a business blogging strategy for large organizations that require a lot of cutting through the red tape. So, when I came across this article titled "Fortune 500 Corporate Blog Adoption Slow and Steady" on Business Wire, I thought this was the perfect opportunity to dispel any pre-conceived notions about business blogging.
Read the entire article here.
The most informative part of the article includes some of their key findings...here are a few examples:
- Five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America.
- 90% of the Fortune 500’s blogs have the comments feature enabled.
- 81 of the Fortune 500 or 16% currently have public-facing blogs.
- 10% of the Fortune 500’s blogs link to podcasts; 21% incorporate video
If this article doesn't help change your mind about this topic, attend our upcoming Webinar: Why Business Blogs Win Search. Register now - there's only 150 spots available for this Webinar.
Comments for Think Large Corporations & Blogging Don't Mix - Think Again!
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