As you may know, I often blog about the need for corporations to take up the practice of business blogging, but I have to admit that I rarely think about the impact of business blogging on a global scale.
I recently found an interesting article talking about business blogging beginning to spread through Africa as more fiber optic infrastructure is laid. It is reported by Business Daily Africa, that as consumers look for the human element to big corporations they are starting to seek this through business blogging.
The article also states that as Kenya gets more internet capabilities, the first thing they're deciding to do is put a face to their company by business blogging!
Regardless of where you are or what language you speak, the benefits of blogging are universal and brings value and an impact for businesses. So I would urge all companies to join this new global trend and see the benefits yourself.
I recently found an interesting article talking about business blogging beginning to spread through Africa as more fiber optic infrastructure is laid. It is reported by Business Daily Africa, that as consumers look for the human element to big corporations they are starting to seek this through business blogging.
The article also states that as Kenya gets more internet capabilities, the first thing they're deciding to do is put a face to their company by business blogging!
Regardless of where you are or what language you speak, the benefits of blogging are universal and brings value and an impact for businesses. So I would urge all companies to join this new global trend and see the benefits yourself.
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