No matter what stage you're at with researching
Compendium and deciding if we're the best solution for your search marketing strategy - client success stories are always a great way to get the inside story on a company! That's why our November Webinar is focused on just that...
We want you to hear about our clients and learn how Compendium has helped them to successfully achieve their blogging goals. During this informative Webinar, you'll learn:
- Best Practices for ROI driven business blogging.
- Real-life examples of successful blogging strategies.
- How to set up a blogging strategy built for success.
Don't hesitate to
register for this Webinar - there are only 250 spots available and they are filling up very quickly! Also, after you
register, email Chris Baggott at
chrisb@compendium.com to send him your questions for the Webinar.
We'll see you there!
Would you like more opportunities to learn about
Compendium and hear from our CEO/CoFounder Chris Baggott? If you said
YES, then November is your month!
For the month of November, Compendium has been given the opportunity to showcase our product through a couple of different events. There are plenty of chances for you to hear about Compendium and to learn more about how we can help with your search marketing strategies.
Here are the Details:November 5th: Online Marketing Connect: Next Generation Business Blogging: Be Found, Be Engaging.
Get more details here.
November 19th: Target Marketing: Putting Your SEO on Steroids with Blogging.
Register Now.
As part of my job here at
Compendium, I'm responsible for motivating our employees to blog on a regular basis. This responsibility can sometimes be challenging, but if you give your employees something to get excited about - it's easier than you think!
Here are some examples of incentives that I have done in the past that have proved very successful for us:
- Blog for Breakfast - bring in breakfast for the company if everyone submits a blog post the day before. Trust me, everyone will blog for some delicious donuts and coffee!
- Gift Cards - I give out a lot of gift cards for employees that blog. Try having a raffle and put in everyone's name who submitted a blog post then draw a few winners for $10 gift cards.
- Monthly Gifts - each month we give out a fun gift at our company meeting to the employee that submitted the most blog posts for that month. Everyone appreciates being recognized for something they have accomplished!
These are just a few ideas that have gone a long way for us - try coming up with your own creative way to reward your bloggers - they will thank you for it and you will be well on your way to creating more content before you know it.
You may know that
Compendium hosts a new Webinar featuring our CEO/CoFounder
Chris Baggott once a month - if you didn't know that, check out some of our
Webinar replays so you can catch up on what you've missed. They're jam packed with knowledge on search marketing strategies and blogging best practices that you won't find anywhere else!
For the month of November, we're trying something different - instead of us deciding what topic we're centering our next Webinar around - we want to hear from you! Tell us what topics you would like to have Chris cover next month.
Making sure that you recieve the information that you want is most important to us. So leave your ideas in the comment section below, you never know, it may be the next Webinar topic!
If you're a marketer, of course you want to know everything you can about things going on in your field - and that includes the future of business blogging!
To help you get started, be sure to attend our upcoming
Webinar: What Every Marketer Needs to Know About the Future of Business Blogging. During the Webinar, you'll learn:
1. How to leverage blogs as inbound lead generators.
2. How to chose the right blogging software.
3. How marketers are measuring success.
Don't put off registering, the first 50 people to register for the Webinar and view a demo within 48 hours will receive a free $25 Amazon gift card!
So not only will you be gaining knowledge about the future of business blogging, you'll have a chance to win!
Register now, there's only a handful of spots available.
Today I was lucky enough to work Compendium's booth at the MarketingProfs Digital Marketing World Virtual Conference. The conference was great and the conversations were engaging.
We had a lot of questions and one of the most popular questions of the day was; I understand the fundamentals of blogging, but tell me why I should be doing this for my company.
This is a great question because it involves two very important aspects that we talk about everyday - humanizing your marketing and getting your business found in search!
When you're blogging this is a great opportunity to put a personal touch on your writing - be a human, show your prospects some personality, they want to hear from someone that's just like them!
Along with humanizing your marketing, blogging to be found in search is vital to the growth of an organization. You have prospects right under your nose that want to find answers to their problems - problems that
you can help them solve.
To learn more about how Compendium can help you achieve these goals in your marketing strategy, check out our most popular
Whitepaper: Are You Considering Corporate Blogging? Download it
here.
Did you know that along with working at
Compendium in the marketing department I'm also a part time food critic? Well not really, but close! In the marketing department we also manage a blog called
Indianapolis Restaurant Reviews.
As a department we go out every Friday to a new location somewhere in downtown Indianapolis. Then we come back to the office and critique the restaurant and the lunch we had on our restaurant blog.
This might sound like a lot of work, but actually it's quite fun and we understand the benefit of blogging with Compendium (we drink the Kool-Aid) so naturally we want to use our software to promote our thoughts on area restaurants so we can insure that we're getting the most out of our blogging efforts.
Check out our blog
here and tell us where we should go to lunch next!
And for more information on how Compendium can help you make the most of your blogging efforts - click
here to schedule a demo today!
I love when I come across a great article that talks about new and innovative ways that companies are using their corporate blogs to drive traffic and generate leads.
Today I read an article by
PR Inside that announces the launch of a new blog and campaign for
FreedomVOICE. Not only are they launching a new corporate blog as part of their search marketing strategy but they are also using it to hold a nationwide contest.
Check out all the details for the contest
here.
This idea is a great and creative example of how companies can use their business blog to humanize their marketing efforts and generate a buzz at the same time.
So how are you using your blog creatively? Leave your stories or suggestions in the comments section!
What comes to mind when we say third generation business blogging? If it's the adoption and evolution of business blogs and what will come in the future...then you're on the right track!
To learn more about the next generation of blogging strategies join us for our upcoming
Webinar: What Third Generation Business Blogging Means to You featuring
Compendium CEO/CoFounder
Chris Baggott.
During the Webinar, you'll learn:
1. What’s the hype around business blogs?
2. Why are businesses readily adopting blogging?
3. What’s the tangible benefit of business blogging?
The bad news is, there's only 250 spots available, and they're filling up fast.
Register today for this FREE Webinar before it's too late!
This Friday and Saturday at the University Place and Conference Center in Indianapolis there will be a great conference taking place called Back Talk which is sponsored by one of our clients,
Indiana Spine Group.
Click here for more details on the event.Not only will this event be educational on the healthcare front, but there will be several businesses there to provide information on how to grow your business with new and different strategic marketing strategies, including
Compendium Blogware.
So if you're going to be in the area or at the conference be sure to stop by our booth and get more information on how Compendium can help with your search marketing strategy. Hope to see you there!
We all
know that the driving force behind your business blog is the content that you write for it. We also know that the more relevant and compelling your content - the more it will help you win search!
Since content is king and the most important aspect to any successful blogging strategy, the marekting team here are
Compendium decided to put together a virtual workshop to talk about this very topic.
Join us on September 10th for our
Virtual Marketing Workshop: Breaking Down Successful Blog Content from 2-3 PM EST.
You will learn:
1. How to write varied and compelling content.
2. How to motivate your team to write content.
3. Why content is the motivating factor for success.
There are only 50 spots available for this workshop, so be sure to
register today. Hope to see you there!
At the MarketingProfs Digital Marketing World Fall 2009 Virtual Conference that is. If you haven't attended in the past, this is a must do! This conference is completely virtual, which means you don't even have to leave your desk.
And better yet,
Compendium will be there exhibiting and also as a sponsor. Compendium attended this virtual conference in the spring and found it so valuable we decided to come back again in the fall. Digital Marketing World provides you with information on the most up to date digital marketing techniques available to you today. And it's all delievered to you via the leading thought leaders in this industry.
So what are you waiting for??
Register today - it's completely free! And while you're there, check out Compendium's booth to get more information or to chat with us about your search marketing strategies.
Client testimonials are very important when deciding to implement any new kind of search marketing strategy. Here at
Compendium we understand your need to hear about our clients and know how they are doing.
So we have created a section on our website called
Return on Blogging. This provides you with client testimonials along with valuable case studies that are easy to download when it fits into your schedule.
Speaking of our clients, did you know that over 400 companies are currently seeing a return on their investement with their Compendium blog? So what I want to know is...why aren't you in that group? I'm sure you want to increase your traffic and generate more leads.
Why not let Compendium show you how to do just that. Take 20 minutes out of your day to view a
demo with a blogging expert at Compendium and you'll be well on your way to joining the Compendium family in no time!
Have you been doing some research on
Compendium and like what you see?? Well we want to offer you even more ways to learn about us.
We are always updating our pages with news and happenings around Compendium. As well as, brand new blogging resources that you can be the first to see! Along with our business blogging program, we believe that social media has a place in our online marketing strategy. So check them out today - and get to know us better!
Everyone loves blogging and social media - but learning how to use it to your advantage is
key.
Generating demand and leveraging your social media efforts for increased revenue is the goal...so how do you get there?
We want to make sure you're using these resources to your advantage...
register now for our upcoming
Webinar: Getting a Grip on Social Media featuring Chris Baggott and Kyle Lacy on August 20th from 1-2 pm EST.
During the Webinar, they'll cover:
- What social media you should spend your time and resources on.
- How businesses are using social media to build engagement.
- How businesses are leveraging blogging and social media to generate revenue.
You still have time to
sign up for this informative Webinar! There will also be plenty of question and answer time after the Webinar, so start compiling your social media questions now.
Hope to see you there!
Did you happen to catch the recent article in
Website Magazine titled Solving the Software Puzzle? If not, make sure to read the entire article
here.
This article does a great job deciphering exactly how
Compendium can work for you and your business blogging needs.
After reading this article, make sure that Compendium would be the right fit for you and your organization.
Check out our most popluar
Whitepaper: Are you Considering Corporate Blogging? This Whitepaper will answer all your blogging questions and will outline the specific reasons why you should consider adopting business blogging as your search marketing strategy.
Blogs are nothing new to the internet or even businesses and corporations. Yet, almost on a weekly basis, businesses are finding new ways to use blogs as a marketing tool. Beyond just a marketing tool, blogs are a link between the customer and the human side of the business.
Consumers respond favorably when asked to be involved, even if nothing more than leaving a comment on a blog post.
Barry Judge, the CMO of
Best Buy has taken it one step further; asking their blog readers and Best Buy customers to write the job description for an opening at Best Buy through their corporate blog. Read the post
here.
This illustrates the power of blogging! If Barry Judge would have chosen to go the traditional route like a press release or a buried listing on an HR page, the response may have been dismal. He used a blog because people relate to blogs, they like the human element that blogging brings.
I challenge you to come up with an interesting way to use your blog - share what you came up with by posting in the comments section!
We hold a lot of Webinar's here at
Compendium - one a month to be exact.
You may have signed up for one of these in the past and not been able to attend. If that's the case for you - you're in luck! We now offer several replays of our Webinar's for people to go back and check out in their own free time.
There is a wide range of topics to choose from - anything from blogging software basics to search and online marketing with your blogging program. Below is a complete list of Webinar's we have waiting for you.
- How to Create and Manage Blog Content
- 5 Compelling Reasons Small Businesses Should Blog
- How to Use Blogging and Email to Generate Demand and Delight Customers
- Humanize Your Marketing
If any of these topics sound of interest to you,
click here and start listening now!
If you really like what you hear, sign up to
view a demo with one of our blogging experts. Not only will you receive valuable information on how business blogging can work for you, you're also eligible to receive a $50 Starbucks gift card!
Recently an article was released on iMedia Connection authored by
Compendium's CEO/CoFounder
Chris Baggott.
The article outlines 5 outstanding business blogging programs, check out the complete article
here.
So you might be asking yourself - what constitutes as an outstanding blogging program? Well, the answer is simple - Chris addresses this question by stating the following:
"When contemplating this article, the first question I had to address was what exactly qualifies a corporate blog as being "outstanding." To me, an outstanding corporate blogging program is one that accomplishes the clearly articulated goals of the organization."
If you're thinking of starting a business blogging program of your own, review this article and see how easy it can be to fit blogging into your hectic schedule, and you never know, you might be able to run an outstanding blogging program and be featured in the next issue!
