We've all heard that old adage, "there's no such thing as a free cat". Well the same can most definitely be said for blogging. You get what you pay for, plain and simple. And trust me, free isn’t always free. A lot of objections have come up lately here at Compendium. People interested in our software asking why they can't use a "free" platform and get the same results. I can sit here and list the differences between the other platforms and the numerous features our software offers in comparison, but I'd rather focus on our target audience at hand; marketers. In a recent post by our CEO Chris Baggott, he referenced a technology focused blog that stated:
"I complained to
him that one of my annoyances in life is how complex Wordpress actually is.
Why? Because you don’t just have to configure Wordpress to get anywhere. To get
it to perform acceptably you can either throw powerful hardware at the problem
(which is how Club Troppo has done it since our donation drive last year) or
you can implement a whole rogue’s gallery of tweaks and adaptations."
While it might be the goal of the IT department to tinker in applications,
it is not the goal of the marketing departments of the world. Marketing
departments strive to drive in new leads, and progress forms of customer acquisition. Our blogs do that through engaging content,
traffic through SEO, and increased search engine rankings. That is not the goal nor the outcome of free
blogging platforms built for individuals.
With Compendiums corporate blogging platform, blogging for a purpose is
what our clients are doing. Marketers
aren’t wasting valuable time managing the platform; they’re using our Software
as a Service, and realizing their ROI. Let
us do the heavy lifting; we are a solution for marketers, not another stray cat
draining valuable time and resources.
