I recently have been on a vacation with my family to beautiful Destin FL. Sun, sand, and surf were the main intention but even still I couldn't stop thinking about blogging. I figured it made sense to talk about it in relation to our recent road trip.

When looking for things that you aren't familiar with the first thing you need to do is get directions. I know they helped us find our destination successfully and they can do the same for you and your business when navigating the internet.

Jefferson Graham with USA today recently sat down with Matt Cutts, engineer with Google and active blogger, and discussed achieving visibility in Google's organic search rankings and surprise, surprise his advice was to start a business blog for your company.

He outlined 5 easy tips on how to optimize your site:

1. Spotlight your search term on the page
2. Fill in your tags
3.Get other sites to link back to you
4. Register for free tools
5.CREATE A BLOG AND POST OFTEN


Or, if time is limited for you and those in your company like most of our clients, you can skip 1-4 by letting Compendium do this lifting for you on the back end. We have created our blogging software with organizations in mind for the goal of SEO and customer acquisition while at the same time cutting your 5 tips for optimization down to one, create a blog and post often. Easy as that!

If you have been exploring blog tools to allow your company to be found I suggest letting us provide the road map for your customers. It will free up your time to allow you to do what you do best...tell people about your business.