Ok, so I'm guilty too. And I spend 40+ hours a week talking to people about the importance of consistent blog posts on a business blog. But, we're all human. We all have busy days, to-do lists and sometimes overwhelming responsibility.
A successful business blog requires slight discipline, but just like anything else, with organization it becomes second nature.
I remember reading 7 Habits of Highly Effective People, and it suggested setting appointments with yourself. This is a powerful exercise, and can be applied to all facets of life.
I have a goal to post 2-3 times per week, and am setting appointments in my Outlook calendar. When I see three 15-minute appointments throughout my week, all of the sudden my blog is no longer a burden. I know it's a quick process, and the benefits far outweigh the 45 minutes I dedicate per week.
