Over at Smashing Magazine, there is a post by Paul Boag that gets it (mostly) right about corporate blogging and why some businesses fail at it. Go over there and read it.
The place where I disagreed with Boag was on Truth (1), which I think veers off course by not taking into account that different businesses have different types of relationships with customers. You can read my dissent in Comment (22).
The place where I disagreed with Boag was on Truth (1), which I think veers off course by not taking into account that different businesses have different types of relationships with customers. You can read my dissent in Comment (22).
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