Yesterday, I wrote a post about the perils of being too zealous with the collection and use of customer data. I made passing mention about the efforts of several consumer and civil rights groups to spell out what sort of protections should be put in place.
A recently published followup story on CNet News.com gives a wrap-up of the group's findings. More importantly, the article provides a link to the policy document that articulates the basis for their stance. In the next few days, I'll be digging further into the policy document and commenting about some of key recommendations and what they could mean for marketers.
A recently published followup story on CNet News.com gives a wrap-up of the group's findings. More importantly, the article provides a link to the policy document that articulates the basis for their stance. In the next few days, I'll be digging further into the policy document and commenting about some of key recommendations and what they could mean for marketers.
Comments for What Came out of that Consumer Advocate Meeting?
Leave a comment