Yesterday, ecommerce-guide.com ran an inspiring profile about Robert Friedman, a onetime successful businessman whose life took a turn for the worse on multiple fronts in the mid 90s. He wound up behind on bills and eventually filed for bankruptcy. From his experiences, Friedman learned how to navigate the legal system and deal effectively with bill collectors.
A decade later, Friedman used his know-how to help out a friend who was going through a rough financial patch. Later on, someone suggested that he make a business out of helping others in similar situations. It was a prime example (albeit a long-term one) of making lemonade from life's lemons.
The profile goes on to talk about Friedman's experiences in building up a client base from scratch. Friedman is a firm believer in the power of blogging for business.
A decade later, Friedman used his know-how to help out a friend who was going through a rough financial patch. Later on, someone suggested that he make a business out of helping others in similar situations. It was a prime example (albeit a long-term one) of making lemonade from life's lemons.
The profile goes on to talk about Friedman's experiences in building up a client base from scratch. Friedman is a firm believer in the power of blogging for business.
Then came the daunting task of marketing the service online. Bronson (a friend of Friedman's) helped him structure the Web site, and more importantly, taught him how to blog. In their opinions, building a blog is the key to a business being interactive with today's Internet buyer. Rather than a blog being a justification for a Web site, Friedman believes that a service-oriented Web venture should become a blog:"Your regular Web site should be a blog Web site, and the 'normal' Web site pages are where you showcase your products and services as a display after they have read the messages about it from your blog.
The article goes on to talk about the benefits of blogging for search and the lack of success he had with pay-per-click advertising.
If you are a small business looking to get found by customers, Friedman's story should serve as a great case study in the benefits of blogging. Because Compendium Blogware is designed with SEO in mind, we can help you meet your goals, regardless of whether you have friends as tech savvy as Friedman's.
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