Yesterday, CNet's Digital Media had a story about the drop in internet advertising reported for the first quarter of 2009.
The Interactive Adversiting Board, who published the report with PricewaterhouseCoopers late last week, was optimistic that things would return to an upward trend once the economy makes a turnaround.
The article concludes with author Jonathan Skillings noting Yahoo's bet on a move to online advertising, something I raised in a post last week as well:
The Interactive Adversiting Board, who published the report with PricewaterhouseCoopers late last week, was optimistic that things would return to an upward trend once the economy makes a turnaround.
The article concludes with author Jonathan Skillings noting Yahoo's bet on a move to online advertising, something I raised in a post last week as well:
Internet companies such as Yahoo are banking on businesses continuing to migrate to online advertising.
"Your brand is not defined by 20 keywords. You have to put a persona out there," Yahoo CEO Carol Bartz said Wednesday at a luncheon with Wall Street analysts, talking about the potential allure of online display or video advertising to businesses used to buying ad time on television. But, she said, Internet ad sales forces need to get rid of some of the friction in their line of work that isn't there on the TV side.
This move might well be what ultimately makes or breaks Yahoo's recovery effort.
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