While it's OK to take on a less formal tone with your corporate blog posts, there's no excuse for being sloppy when composing your content. People will judge you by the attention you place on details, like proper spelling and punctuation.
A recent survey of blog readers, sponsored by copy editing service GooseGrade, should help you see the light in the event you might harbor skepticism. ReadWriteWeb contributor Marshall Kirkpatrick has a post that does a great job summarizing the survey results.
Those responding to the survey said that spelling and grammatical errors were a minus in their perception of a blog's quality. Moreover, the survey revealed that readers frequently noticed spelling and grammatical mistakes on posts and were overwhelmingly less likely to share the material with others when those errors were present.
What's the bottom line? Be relaxed in your tone, but not lax in your proofreading. That's just another ingredient in the recipe for blogging success.
A recent survey of blog readers, sponsored by copy editing service GooseGrade, should help you see the light in the event you might harbor skepticism. ReadWriteWeb contributor Marshall Kirkpatrick has a post that does a great job summarizing the survey results.
Those responding to the survey said that spelling and grammatical errors were a minus in their perception of a blog's quality. Moreover, the survey revealed that readers frequently noticed spelling and grammatical mistakes on posts and were overwhelmingly less likely to share the material with others when those errors were present.
What's the bottom line? Be relaxed in your tone, but not lax in your proofreading. That's just another ingredient in the recipe for blogging success.
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