Computer trade publication Information Week ran an article today about the growing importance of local search. Citing statistics from Google, the Kelsey Group, and marketing firm Clearlink, the article notes a rising trend: for local businesses, winning new customers means focusing more on geotargeted keywords rather than brands.
In a world where people can search from smart phones, consumers are turning to keyword phrases that mix what they're looking for and where they are. The goal: to find what's there, and boosting your brand profile won't help them find you in a situation like that.
Here at Compendium, we've had several clients who've chosen to focus on geotargeted keywords in their blogging campaigns, so in a way they're already ahead of the game. What does your local search strategy look like?
In a world where people can search from smart phones, consumers are turning to keyword phrases that mix what they're looking for and where they are. The goal: to find what's there, and boosting your brand profile won't help them find you in a situation like that.
Here at Compendium, we've had several clients who've chosen to focus on geotargeted keywords in their blogging campaigns, so in a way they're already ahead of the game. What does your local search strategy look like?
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