Douglas Karr, friend to many here at Compendium, and the Bean Cup's über-Bean Fiend, has a great post over at his Marketing Technology Blog that is a must-read for any business decision maker new to the field of search engine optimization (SEO).
Having received a complimentary copy of the book Content Rich by Jon Wuebben, Karr takes an opportunity to provide a thorough critique of the book and its companion website, which is anything but search engine friendly. Karr does an excellent job of taking Wuebben to task for the dubious claim that blogs are less effective than conventional websites for achieving high search engine ranking.
If Karr's explanation doesn't sway you that Wuebben is just plain wrong about the effectiveness of blogs, take a look at a recent post from Compendium Client Success team member Sarah Sedberry. In a post from Friday, Sedberry provides a case study of real world results for the Indianapolis Convention and Visitors Assocation. Since ICVA switched to blog authoring software from Compendium, they are getting both elevated search rankings and plenty of inbound traffic via their corporate blogs.
Having received a complimentary copy of the book Content Rich by Jon Wuebben, Karr takes an opportunity to provide a thorough critique of the book and its companion website, which is anything but search engine friendly. Karr does an excellent job of taking Wuebben to task for the dubious claim that blogs are less effective than conventional websites for achieving high search engine ranking.
If Karr's explanation doesn't sway you that Wuebben is just plain wrong about the effectiveness of blogs, take a look at a recent post from Compendium Client Success team member Sarah Sedberry. In a post from Friday, Sedberry provides a case study of real world results for the Indianapolis Convention and Visitors Assocation. Since ICVA switched to blog authoring software from Compendium, they are getting both elevated search rankings and plenty of inbound traffic via their corporate blogs.
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