Reporter Karen D. Schwartz has written a wonderful article over at eWeek Mid-market which makes the case for corporate blogging as an effective demand generation tool during weaker economic times.

The reasons to blog are many, according to the article:
  • better organic search results
  • consumer education opportunities
  • geographically targeted promotion through aggregation services
  • customers get easy access to updates through RSS
  • good place to put a call-to-action message
Compendium's affordable blogging software helps you transform these reasons into results.

The article is chock full of great quotations, so be sure to read the whole thing, and if you're a small business interested in learning more about how Compendium Blogware can play a role in your marketing strategy, sign up for a free webinar on April 30.