ReadWriteWeb recently ran a post about some issues with Google Blog Search's recently added memetracker feature. The feature manifests itself on the search page as a list of hot topics in the blogosphere, with links to more extensive lists of posts on that topic, an example of such an item is shown in the screenshot below.
Author Frederic Lardinois observes that at the time he was writing the post, there were several spam posts ranking in the technology section. Lardinois speculates that the results were driven by PayPerPost bloggers.
Unlike ghost blogging, which has its own set of issues, the PayPerPost model matches advertisers up with bloggers who are willing to write posts about their products in exchange for a fee. It helps to create the impression that a product is more popular than it might actually be.
I suspect that as Google works to fine tune their memetracking algorithm, they will succeed in weeding out instances of these kinds of SEO swindle games.
Contrast this with the Compendium approach to blogging for SEO. Instead of putting money into the hands of a middleman, who forwards it on to bloggers of questionable ethics, you invest in reliable blog hosting software and a client success program that works with you to realize the full potential of corporate blogging.
With our blogging application, you harness the creative energies of motivated employees to deliver an authentic message about your product or service. There is no appearance of impropriety because the affiliations are transparent. Moreover, you connect directly with customers in a way they to.
Author Frederic Lardinois observes that at the time he was writing the post, there were several spam posts ranking in the technology section. Lardinois speculates that the results were driven by PayPerPost bloggers.
Unlike ghost blogging, which has its own set of issues, the PayPerPost model matches advertisers up with bloggers who are willing to write posts about their products in exchange for a fee. It helps to create the impression that a product is more popular than it might actually be.
I suspect that as Google works to fine tune their memetracking algorithm, they will succeed in weeding out instances of these kinds of SEO swindle games.
Contrast this with the Compendium approach to blogging for SEO. Instead of putting money into the hands of a middleman, who forwards it on to bloggers of questionable ethics, you invest in reliable blog hosting software and a client success program that works with you to realize the full potential of corporate blogging.
With our blogging application, you harness the creative energies of motivated employees to deliver an authentic message about your product or service. There is no appearance of impropriety because the affiliations are transparent. Moreover, you connect directly with customers in a way they to.
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