Yahoo and Google have signed a 10-year deal where they will be working together on ad sales. Having these two giants in the industry pair up sounds a little fishy to me ... and to the FTC. I think that we will see more about this deal over the next few month and maybe even a year.
The deal, which would allow Yahoo to display Google search advertising on its search pages, will make for reduced competition. Advertisers also see this as less competition and higher prices. All the more reason to start investing more into natural search over paid search. Blogging is a great way to start winning natural search.
To read more about the deal check out the CNet News Blog.
You might also try subscribing to a Google Alert for this topic because I am sure there will be a significant amount of chatter online about this for quite some time.
