Blogging for Leads

As a company I'm sure one of your marketing goals is to optimize your web site, or your blog, to help you increase your online search results and/or rankings. Online marketing has become the fastest form of marketing, and as everyone knows, the prime real estate on a search engine search page is at the top of the first page!

However, are you struggling to determine what are the best keywords in which you should target to achieve your desired traffic? With our business blogging software, a part of our service is to offer keyword research - but we may need your help as well! When trying to determine the best keywords to optimize your blogs, we suggest the following:

Talk to your customers - ask them what they would call your product or service. If you know you offer dance, gymnastics, and spirit apparel - your customers might call this dance-wear, leotards, and cheerleading uniforms, and that's how they would search for it online.
Look to your competition - what keywords are they showing up for, that you wish you could win in that space?
Use our keyword tools - we have several proven online methods to measure what your customers are searching for online. These tools can provide monthly search volume, synonyms for keywords you may want to target, and it can even comb through your web site to examine your current content to determine the keywords in which you should focus.
Look to your analytics - this may seem like Mr. Obvious, but what keywords do you consistently get great traffic and conversions from? Again, this seems like a no-brainer, but keywords about your product or service may get more traffic than branded keywords, or specific keywords that mention your company name.

The biggest thing to keep in mind when determining your keywords is not what YOU think they should be, but what are the words your customers are using, or are going to use, to find you?