I just finished listening to Chris Baggott's webinar titled, "What Does Third Generation Blogging Mean to You?". During the webinar, Chris touched on a lot of helpful information regarding Compendium's blogging software, but he also mentioned what the different generations of blogging are. Which generation of blogging is most advantageous to you and your organization?
One of the great things Chris always says is, "anything worth writing, is worth being found in search". Even if you are blogging for journalism and brand awareness, don't you want that message to be heard by your target market to bring you inbound business? If so, you need to be blogging with Compendium in the third generation of blogging.
- 1st Generation - Blogging for journalism/community
- 2nd Generation - Blogging for brand awareness
- 3rd Generation - Blogging to target market, and use as an inbound marketing tool
One of the great things Chris always says is, "anything worth writing, is worth being found in search". Even if you are blogging for journalism and brand awareness, don't you want that message to be heard by your target market to bring you inbound business? If so, you need to be blogging with Compendium in the third generation of blogging.
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