I know many of you probably read Seth Godin or may be have at least heard of the guy; but his post today was right in line with Compendium's mission --- What would happen...if every employee in your comapny had a blog?  I would like to think that Seth would say that "Great Things" would happen if everyone within your company had a blog!  I think it would be hard to argue otherwise...boosting your organic SEO, giving your employees a voice and providing with a place for your customers to see that real, human aspect of your company all seem like great outcomes to giving everyone with in your company a blog!  What would be even better (and a little less scary?) is to actually have some monitoring to those blogs...allowing for a true corporate blogging strategy that would otherwise not be possible for  most organizations.

In addition, Seth provided some great blog writing tips for any current corporate blogger. I think my favorite is "8.  Show Up."  Probably the most often forgotten rule of a successful blog --- consistent content.