Would you start a fitness plan without a goal? I know some people may have 'vague' goals of "get in better shape" or "be healthier"; but any fitness trainer or athlete will tell you...these don't work! You have to have a measurable goal and then a maintenance plan to sustain your goals...and believe it or not ---- blogging is not much different!
It is really amazing from a sales perspective how many people are interested in blogging, but have no real 'goals' behind creating a blog. So what if you are one of those people? May be you have a blog, but don't remember why you ever started it (beyond the "everyone is doing it" reason). Getting back to basics there are several reasons people start blogs and different goals; but at the end of the day a blog can help you obtain a lot of your overall business goals. Want to increase sales? Blogs are great tools for acquisition (through SEO), engagement (tapping into those great minds and thoughts within your own organization) and ultimately, conversion (having a great call to action)! So don't start a blog without a measurable goal...how will you know when you are successful?
