So the idea of a webinar is nothing new; but somehow has been all around me the last couple of weeks. I have been impressed with the response we have received here at Compendium for our upcoming webinar focused on blogging trends (hosted by Chris Baggott). On top of that, Seth Godin is hosting a webinar tomorrow and finally and one of our agency partners is wants to co-host a webinar in February.
So why are these webinars successful in getting people to sign up? It is about commitment. In general, people are afraid to commit...and a webinar is a rather small commitment (If you don't show up...no big deal; if you don't say anything or ask any questions...no big deal). So how does this relate to blogging?
It comes down to creating a conversation and delivering information to your potential clients/customers in a way that they want to digest it. So if webinars are "it" for some of your potential clients and a traditional sales process works for others...so be it. But either way --- you need to be found (how else are they going to become a potential client or know about your webinar in the first place?) --- so consider blogging for search; webinars can then serve as a great call to action on your blogs.
