I had an "ah ha" moment the other day...it's not groundbreaking; but important. A lot of advertising agencies deliver visual or sensory (sound, movie, etc.) items every day and they are great at selling this type of product, but how do you switch to selling "traffic". I can't see traffic, I can't hear traffic, smell traffic...you get the idea...
Traffic is even more important than these things (websites, videos, billboards) that can be seen, felt and touched. Who cares if you have a great campaign if no one sees it? I couldn't find any evidence that the highest award in the advertising industry, the Addy's, even cares if anyone ever saw the ads...interesting.
Winning search through a business blogging strategy is one of the most effective ways to drive traffic and there are some "visual elements" to comfort the creative type (a template, call to action, landing pages, etc.); but the value of blogging cannot be stifled into just these things, because the real ROI of business blogging is around traffic and gaining new customers.
Traffic is even more important than these things (websites, videos, billboards) that can be seen, felt and touched. Who cares if you have a great campaign if no one sees it? I couldn't find any evidence that the highest award in the advertising industry, the Addy's, even cares if anyone ever saw the ads...interesting.
Winning search through a business blogging strategy is one of the most effective ways to drive traffic and there are some "visual elements" to comfort the creative type (a template, call to action, landing pages, etc.); but the value of blogging cannot be stifled into just these things, because the real ROI of business blogging is around traffic and gaining new customers.
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