This is a really great post by Chris Garrett about the ROI of Business Blogging. One of major points he hits on are around the idea of blogging for acquisition (through winning search)...exactly the focus of Compendium Blogware. Another point that is made at the end of the post is the idea of "Conversion Advantages" through blogging --- something that we have been talking a lot about around Compendium --- working to show that blogs not only acquire (SEO) new customers better than a traditional website, but the theory that they also convert better than a traditional webpage due to the trust building and real human interactions taking place...always coming back to the phrase "people buy from people" --- and online a blog that utilizes videos and pictures is about the closest you can get to 'people' (just like Roy over there).
