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The Opportunity After The Recession

Wednesday, May 6, 2009 by Jenni Edwards
Yesterday I went to one of my favorite stores only to find most of the racks empty and everything clearanced 60% or more.  What?!  It couldn't be - this store is in a great location and has a loyal customer base and THEY were going out? 

In all honesty, it scares me when companies and stores are going out of business left and right --- I guess our generation just isn't used to seeing that much.  In the past, empty storefronts were quickly filled by the next entrepreneur or company and now the stores sit empty for months and months.  If nothing else, it's just weird. 

On the other hand, I have to think that in the next months and years there is going to be an opportunity that we never had before; the big guys aren't as big anymore and property, talent, credit and resources have never been as cheap or flexible as they are today.  I guess in part, I am just excited to see what's to come --- the new businesses and ideas are bound to be innovative (they HAVE to be now) and internet marketing has leveled the playing field in regards to awareness and reach. 

I guess the question to ask is how will your company or will you come out on the other end of this recession and what innovative tools and ways are you using search engine marketing to help get you there.


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